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Challenge Brief: Reimagining Human Connection

2024 Team Assignments

Challenge Agenda & Logistics

Judging Criteria

Inspiration Hub

Design Resources


Challenge & Impact: Addressing the Loneliness Epidemic

In 2023, WHO declared loneliness a global public health concern. Across 142 countries, 1 in 4 adults reported feeling lonely, while more than half of children and adolescents reported feeling lonely at least some of the time.

Social vulnerability and isolation has a significant impact on health, leading patients to increased inflammation, cardiovascular disease, and cognitive impairments, among other conditions, according to research led by Axel Seemann.

**Juliana Schroeder,** Berkeley Haas professor leading studies about social cognition and interpersonal processes, recently published a paper “Feeling Known Predicts Relationship Satisfaction.” In the paper, Professor Schroeder presented evidence to show that people—in all manner of interpersonal relationships—feel more satisfied when they felt like they were known, rather than when they felt like they knew the other person.

**Christina Maslach,** emerita professor at Berkeley in the Department of Psychology, pointed out that six mismatches cause many white- and blue-collar to feel stressed out, insecure, misunderstood, undervalued, and alienated at their workplace: Work Overload, Lost of Control, Insufficient Reward, Breakdown of Community, Absence of Fairness, and Conflicting Values. Watch Professor Maslach’s speech in this topic: https://www.youtube.com/watch?v=SVlL9TnvphA

Opportunity Areas

In response to the urgency of the loneliness epidemic, many different players trying to address this challenge from a variety of perspectives: