Challenge Brief: Reimagining Human Connection
During the final showcase judges will evaluate your product vision using the following criteria, assessing your solution on a scale from 1 (Does not meet criteria) to 5 (Far exceeds basic criteria)
Innovation and Uniqueness
An idea with transformative potential is game-changing (meaning it changes the structure, norms, standards of our workplaces today). It takes us out of the current state and launches us into a new reality.
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*Is this idea game-changing?
Does this idea paint a different, positively transformative, picture of the future?
Does this idea consider the ecosystem in which it operates and responds to potential unintended consequences?*
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Empathy & Problem Solving
This idea shows a deep level of understanding of research participants and their needs and proposes a hopeful future that addresses these challenges.
<aside> 💭 *Does this idea connect to the needs and experiences of the people the team spoke with?
Does the idea reimagine users’ needs and challenges and promotes opportunities for a diversity of stakeholders to be protagonists in actualizing the idea?
Is it clear how research insights informed this idea?*
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Inspiring Storytelling
An inspiring idea has the potential to ignite a movement. It leverages compelling storytelling to mobilize diverse stakeholders to rally and unite behind it. It inspires others to think, connect, and act.
<aside> 💭 *Does the idea have the inspirational power to rally and unite people around it?
Is the idea compelling enough that business executives, investors, policy makers, inventors, and cultural influencers would take note?*
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